art-89198_1280

When considering the future of print, remember that 80% of Canadians read newspaper content every week. The number of those who only access this content through digital formats is rising, of course. But one thing remains consistent: the belief that newspapers are a credible and comprehensive source of information.

Newspaper reading habits have changed in the past few years. No one would argue that point.

But it is often human nature to exaggerate the pace and degree of change. That, of course, is good if you need the push to re-invent yourself but less helpful if you are the one who has to manage the transition.

 

Read more at: http://www.inma.org/blogs/value-content/post.cfm/10-facts-that-prove-print-is-still-in-the-game