With the rapid down fall of world economy and dot-com companies in recent years many brick-and-mortar companies and new start-ups ask themselves: To Be Online or Not to Be Online?
Not long time ago, I read a comment of a well-known industry observer, where he stated that companies that are not selling through Internet by 2007 will probably become extinct. As dramatic as it might feel, although exaggerated, but there are some truths in it.
Consider this: Although diminishing due to bad economy, average growth of e-commerce is around 25 % per year. 81% of small businesses that have an online presence during last year’s holiday season reached new customers, leading to an increase in sales and profitability according to a survey conducted by Harris Interactive. Thirty percent of small businesses with a web presence and fewer than 20 employees now generate more than 25% of their revenue online claims Gartner research.