The term “marketing automation” may make you a bit nervous.
I mean, just that term — marketing automation — it sounds so cold, so mechanical, so impersonal. Are the robots taking over? Is Arnold Schwarzenegger going to be knocking on my front door informing me that all of the human marketing positions have been terminated and replaced by armies of marketing automatons?
Good news on the robot marketing apocalypse front: It’s not gonna happen. Marketing automation, as it turns out, isn’t about letting some type of artificial intelligence take over your marketing for you. In reality, it’s you, the human — not the technology — who provides the actual intelligence.