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Local marketing is one of the most powerful ways for small businesses to connect with new customers in your own backyard. As we discussed in the article, “Why Local Marketing Really Makes a Difference for Small Business” lots of customers are looking for information on local businesses and are more receptive to seeing ads that are unique to their immediate location. Local marketing creates opportunities for small businesses to compete with big brands on a more level playing field. Sometimes you can have a competitive advantage just by being “there” in your customers’ immediate location and by being responsive to their needs and interests.

 

Read more at: https://www.kabbage.com/blog/10-trends-local-marketing-2015/