Remember when getting a letter in the mail was exciting? So do we. But how do you recreate that feeling and get customers excited about your business when they’re facing a sea of junk mail, flyers and credit card offers? We asked 11 members of the Young Entrepreneur Council (YEC) their top secrets for making direct mail marketing more appealing to the people who matter most — those opening the envelopes.
“What is one way brands can make direct mail marketing more appealing to potential (and current) customers?”