Business-to-consumer (B2C) content marketers struggle with measurement; so do business-to-business (B2B) and nonprofit marketers. You probably hear this a lot when you’re at industry events or reading content marketing articles and news, but this year’s research really helps put the problem into perspective.

Based on the responses to one of this year’s new survey questions, we found that only 23% of B2C marketers are successful at tracking the return on investment (ROI) of their content marketing program. Additionally, 51% say measuring content effectiveness is a challenge, compared with 36% last year.


Read more at: