Over the past 15 years, I have had the opportunity to travel in over 30 countries, meet thousands of people and train hundreds of thousands of people. My favorite part of these adventures has been building, and studying, community building.
I share this opinion with Seth Godin — that forming and cultivating a big tribe is the secret to prospering in business in the future. The results, for an entrepreneur who builds a big community, can best be summed up in Ken Blanchard’s best-selling Raving Fans. In the book, Blanchard does an amazing job on illustrating how to turn customers into Raving fans, but he is really validating Godin’s teaching around tribe-building. A tribe is a large group of Raving Fans.
Read more at: http://www.entrepreneur.com/article/253330