You’re nearing the end of the sales process. You had a good discovery call with your prospect, ran a strong demonstration, and are handling standard objections. Then, you get a phone call.

“Hi,” the decision maker on your account says. “I just wanted to call and let you know that we’re probably going to go with a competitor.”

What do you do?

It may seem like your deal is sunk, but don’t worry, you still have options. It’s not over yet — follow these seven steps to put yourself back in play.

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