Choosing the right paper for your next print project could make all the difference. Whether its your direct mail campaign, business card, or office stationary, the type of paper you get your design and collateral printed on is key to how well your marketing succeeds.

The look and feel of the paper is important. Matching it with your design and vision is going to help set you brand apart from your competitors. With so many options out there, choosing the right paper can be overwhelming. In this lynda.com course, Chris Harrold, Vice President of Business Development and Creative Director for Mohawk, takes you through paper basics and how to choose the right paper.

Topics include:

  • Examining paper finish, texture, color, and weight
  • Using coated vs uncoated paper
  • Papers for packaging
  • Finding paper samples
  • Working with printers

This video is perfect for graphic designers and marketers, who are in charge of purchasing print. If neither of these members are responsible for purchasing print, then the individual who is in charge of doing so, should definitely give the course a look and listen.

To check out the video and to learn more, click here. Enjoy!