How do you define storytelling in the digital age? Must it involve social media, technological integration and 4K? Surely not — however, it doesn’t hurt.
Storytelling at its finest, whether through visual imagery, music or the written word, should evoke a visceral reaction in its audience. There’s something to be said about inviting that audience to participate in a story, and, with technology on our side, the options for how to do so are infinite.
Due to the incredible amount of data and creative opportunities that the Internet presents, storytellers can really push boundaries with their art; we’ve seen this particularly with the concept of crowd-sourcing. Data visualists, musicians, authors and directors have used crowd-sourcing as a way to broaden a project’s scope, create a more meaningful outcome and build something that’s a living, breathing interactive thing.