Look around: Success – survival even – is predicated upon your ability to respond to rapidly changing market conditions. Every company – large or small, start up or established – is at risk. David Butler and Linda Tischler believe that tomorrow’s winners will be companies that know how to combine scale and agility. In Design to Grow: How Coca-Cola Learned to Combine Scale and Agility, Butler, Coca-Cola’s VP of innovation and entrepreneurship, and Tischler, senior editor of Fast Company, take a behind-the-scenes look at both the successes and failures of one of the world’s largest companies as it learns to use design to be both agile and big. They not only show how this strategy works at Coca-Cola, but how you can use the same approach to grow your business. This must-read book proves that attention to design detail at every level of the organization, in every product line, by every employee is critical to market dominance. We recommend adding Design to Grow to your “must-read” list.
60% of marketers who believe personalization such as name, gender and location is the key feature of online marketing, according to the “Quarterly Digital Intelligence Briefing: Why Marketing Should Be Personal” report by Ecoconsultancy and Adobe. The report also says that 54 percent currently are working to provide a personalized web experience.
Did you know? Next year will be a new, more stable year for the average shelf life of chief marketing officers (CMO). According to a recent report by Forrester Research, the average tenure of a CMO will reach 60 months – or five years – in 2015. That’s a reassuring upgrade from 2014, when executive recruiting firm Spencer Stuart had CMO job security at an average of 45 months.