Google announced yesterday that they were adding another layer to their already complicated ranking algorithm. This time, they were focusing on machine learning and are calling this update, RankBrain.
As I covered in a recent article, machine learning has been making inroads into the search algorithms for quite some time now. Apple has publicly announced their own forays into search and machine learning, and Bing has talked about it extensively.
And at our digital agency we’re always paranoid about changes Google makes to their algorithm. So, we jumped right in when we heard the news and tried to decipher what all of this means for marketers.
But what are we really talking about when we discuss machine learning and the search engine algorithms?