It’s been reported that as of 2015, roughly 73% of all Americans have at least one social media profile – up from 48% just five years ago. Keeping up with this massive movement to social media has long been a business concern. A lot of businesses still struggle with understanding how to use social media effectively.
As a business owner, it can be tempting to want to jump right in and establish profiles on sites like Facebook, Twitter, Instagram, Snapchat. After all, social media can be a great way to attract and convert new customers.