Remember the last time you told a customer their idea was bad? Did you hesitate? Maybe you didn’t want to lose the job. Maybe you wanted to avoid an uncomfortable discussion. Maybe your customer just really, really wanted to do it his way?

This is indeed an awkward situation.

We justify it by thinking, “It’s not THAT bad” or “It might turn out better this time.” We even say, “Who am I to judge? We’re all entitled to our personal tastes.”

Remember, we are the experts.

What if your attorney said, “Sure, we can do it your way.” Later you found out it cost thousands of additional dollars and made you vulnerable to a lawsuit. Would you fire him or her? Of course you would. It’s your attorney’s job to be the expert.

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