The concept of having a personal brand can be intimidating. It seems like only famous people have a shot at establishing one, since their names are already well-known. Fortunately, you don’t have to achieve widespread fame, or even fame within your industry, before you can win at personal branding.
A personal brand is more about the art of making everything you create recognizably yours: the logo, color scheme, and brand name, as well as subtler elements like brand voice and values. The question is: How do you go about including all these elements into your professional persona?
EVEN A ONE-MAN SHOW NEEDS A BRAND
There is no doubt that personal branding is crucial to career growth. Frankly, there are a lot of people all doing exactly the same thing that you do, and the only reason a client will hire you over someone else is that something about you caught their eye. Whatever is unique about your brand will make you stand out in a sea of search results.