Timing is everything.

In fact, I’m willing to bet that you can think of a dozen instances where timing has been responsible for the success or failure of a particular task. For example, in cooking, it can mean the difference between a culinary triumph and a big, burnt mess. And in comedy, it can determine whether a joke falls flat or evokes a raucous laugh.

The same applies to content marketing. In order for our efforts to amount to anything, marketers must be focused on delivering the right content, to the right people, at the right time, right?

But, how do you go about ensuring you achieve all of the above? To help, I’ve detailed six quick tips to get you thinking more strategically about the type of content you’re producing, and how timing might influence its success.

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