Instagram announced today through their blog website that it will updating its widely popular photo-based social media platform with Instagram Stories. The update follows close suit with Snapchat by introducing quite virtually the same Stories format to your Instagram profile. Users will have the ability to take photos and save them to a temporary story that your followers and other Instagrammers (if you profile is public) can view within a 24-hour time frame.

A minor distinction on IG’s side is that there will be an ability to send direct messages in reply to photos posted on users’ stories, a feature Snapchat Stories doesn’t possess. Aside from this, there doesn’t appear to be anything substantially different about Instagram’s version.

This leads me to want to commend Snapchat for how far they’ve come in terms of adding features to their app. What started off as merely a means of sending in-the-moment photos back and forth has grown into a notable social media platform with an extensive amount of new features since release. Instagram on the other hand, as great of an app as it is, hasn’t really done a whole lot. In fact, I can’t recall the last time I saw something significantly different on IG aside from the recent logo redesign. Really then, I might say that this is Instagram’s way of saying “well, Snapchat’s been doing pretty well, so we need to get going with something.” Although a near blatant rip off of Snapchat Stories isn’t the most ideal way to start.

Regardless, maybe this is a kickstart for IG to innovate a bit more and bring something new to the table. Personally, I’m happy with the app as it is, but that doesn’t mean you can’t try to change things up a little bit with something new and (hopefully) exciting. I’m curious to see how Instagram and Snapchat users will react to this new update and how it will play out in the long run.

The update will be rolling out over the next few weeks for iOS and Android devices. You can read the official blog post on Instagram’s website here.