There’s nothing more difficult than persuading busy, ear-phoned people to take your flyer as they bustle through their jam-packed daily lives. Despite living in a social-media centered world, face-to-face marketing still has great value – you can’t reach everyone online. Being bombarded by advertisements these days, we are all picky about the flyers we take and even pickier about the ones we actually read.
Last year, I was on the marketing team for an on-campus lifestyle magazine calledCaliber Magazine as well as on the marketing committee for the DeCal Program. Over the summer, I worked as a Communications Intern at Fullscreen and then served as the DeCal Program Marketing Director this past fall. Here are some tips I have learned from being both a consumer and marketer that may help keep your flyers out of the trash and in people’s hands:
1. Keep the words to a minimum.
If people hardly have time to pause for a flyer, they will make even less time toread it after reluctantly taking it. Make sure your flyers get to the point as fast as possible. If you’re promoting an event, all you have to include is what, when, and where – keep the fluff to a minimum.
[Photo Credit: 102.7 KIIS FM / http://bit.ly/1LOADqA]
If you don’t want to waste space with long descriptions, you can sprinkle a few keywords in the design to convey the general message. Including photos can also help communicate the gist of your message without cluttering the design with words.
2. Make it wall-worthy.
Want people to be interested in your organization in the long run? Design something that can be repurposed into wall decoration. Include an inspirational tag line or an image your audience will relate to. If your design is attractive and relatable, it just might end up on someone’s wall. This type of flyer will not only bring more eyes to what you’re promoting at the time but will also keep people thinking about your brand in the long run.
One way of providing useful information along with a reusable design is to make your flyer double-sided – information on one side and a stunning design on the other. To this day, I still have an Innovative Design flyer on the corkboard in my room because it’s beautifully designed, includes icons of UC Berkeley campus monuments, and has a short yet moving phrase. Although two-sided printing on glossy cardstock may not be on budget for many organizations, it is definitely an option worth thinking about.
[Design Credit: http://innovativedesign.club/]
3. Get some followers out of it.
Most people don’t take note of events or to-do lists on paper anymore. Most of us have gone digital and mark events on our online calendars or simply click “Going” to Facebook events. Make it easy for people to locate your social media accounts and website on your flyer, so they can follow up online after reading your flyer. Not only will this help people stay informed about what you’re promoting, but it will also help increase your followers. Even if someone does through your flyer away, you may still get that extra follower. If utilizing Snapchat is important to your brand, feel free to include a Snapcode somewhere or if you want people to be directed to a website, a QR code may be useful.
Consumers don’t just want to collect papers unless they get some value out of it. I only take flyers that are attractive or flyers that connect me to useful resources. If you’re promoting a new website, it’s important to be explicit about what consumers will gain from visiting the site – study tips? discounts? Be clear.
The keys to creating effective flyers are making them eye-catching and easy to read – get to the point and make it easy for people to find you on social media. If your flyer’s appealing enough, it just might make it onto someone’s wall. A flyer’s effectiveness should not just be measured by the amount of hands it ends up in but by the amount of hands it stays in. How do you plan to keep your flyer, and consequently your brand, on people’s minds?
Desiree Diaz is a current sophomore at UC Berkeley studying Business Administration and is hoping to pursue a business career in the entertainment industry. You can follow her on Twitter and connect with her on LinkedIn.
This article was originally published on LinkedIn by Desiree Diaz and republished on Content Orange with her permission.