Still An Effective Media
There’s a reason why more than 300,000 American small businesses depend on paper products like direct mail to reach their customers and prospects. And it’s the same reason why larger businesses rely on it for 35% of their marketing budgets, printing direct mail pieces that 81% of consumers still read every day. After hundreds of years and countless innovations — from postcards, magazines and catalogs to email marketing and social media — paper still works. And according to the numbers, it’s working harder than ever.