silhouettes of concert crowd in front of bright stage lights

What prompts consumers to purchase products and services they read about on social channels? They read that friends are buying them.

It’s understood that social media is an engaging way to connect with consumers and promote products. But, according to new research, it can be an effective place to convert interest to sales—if consumers are talking about their purchases.

Goldstar’s “Social Commerce Survey” shows that 80% of the 1,882 respondents rank live entertainment atop the list of products and services they hear about their friends buying—travel is second at 64%. Once they hear the online buzz, many of those social users take action.

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