The state of the industry for variable data printing (VDP) is strong. InfoTrends monitors the VDP marketplace in three ways:

  1. Retail sales of software to end users.
  2. Retail sales by company type (commercial vs. in-plant printers).
  3. The retail value of VDP products (sold to print customers).

While sales of VDP software has peaked, the opportunity for additional sales of VDP pages remains high. According to the latest 2015 research by InfoTrends, US Production Software Investment Outlook, the overall compound annual growth rate (CAGR) of VDP software is 6.2%, resulting in projected sales of $105.8 million in 2019. The growth in North America comes mostly from existing customers buying professional services, additional modules with the additional functionality, and maintenance contracts.

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