Heinz, the undisputed worldwide leader in ketchup, known for its 57 varieties, added a 58th that apparently did not go over very well across the Atlantic Ocean.
The problem started when a German Heinz customer, Daniel Korell, scanned a QR code from a bottle in order to design his own personalized ketchup label. There was only one problem—the Heinz promotion itself had expired in 2014, along with the website domain that the QR code directed users to visit. The customer did not bother to read the fine print. After all, who reads the fine print, especially on a ketchup bottle?