Award-winning graphic designer and illustrator Sabrina Smelko includes Cadbury and The New York Times among her clients. Here she talks hourly pricing and knowing your value.
People turn to charging hourly because it seems easier than conjuring up some random flat fee, but you’re only punishing yourself by doing this.
Pricing hourly can be a slippery slope that leads to being underpaid, bitter and anxious. It’s counter-intuitive to growing as a professional. And that’s no fun.